{"id":1637,"date":"2025-12-27T06:29:33","date_gmt":"2025-12-27T06:29:33","guid":{"rendered":"https:\/\/growhome.vn\/?p=1637"},"modified":"2025-12-27T06:29:33","modified_gmt":"2025-12-27T06:29:33","slug":"suc-manh-cua-thoi-quen-charles-duhigg","status":"publish","type":"post","link":"https:\/\/growhome.vn\/?p=1637","title":{"rendered":"S\u1ee9c m\u1ea1nh c\u1ee7a th\u00f3i quen – Charles Duhigg"},"content":{"rendered":"
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\u0110\u00e2y l\u00e0 t\u00f3m t\u1eaft c\u00e1c \u00fd ch\u00ednh t\u1eeb cu\u1ed1n s\u00e1ch quan tr\u1ecdng n\u00e0y v\u1ec1 khoa h\u1ecdc \u0111\u1eb1ng sau vi\u1ec7c h\u00ecnh th\u00e0nh v\u00e0 thay \u0111\u1ed5i th\u00f3i quen:<\/p>\n\n\n\n

Kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i<\/h2>\n\n\n\n

V\u00f2ng l\u1eb7p th\u00f3i quen<\/strong> l\u00e0 trung t\u00e2m c\u1ee7a cu\u1ed1n s\u00e1ch, bao g\u1ed3m ba y\u1ebfu t\u1ed1:<\/p>\n\n\n\n

    \n
  • T\u00edn hi\u1ec7u (Cue)<\/strong>: K\u00edch ho\u1ea1t n\u00e3o b\u1ed9 v\u00e0o ch\u1ebf \u0111\u1ed9 t\u1ef1 \u0111\u1ed9ng<\/li>\n\n\n\n
  • Th\u00f3i quen (Routine)<\/strong>: H\u00e0nh vi th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n<\/li>\n\n\n\n
  • Ph\u1ea7n th\u01b0\u1edfng (Reward)<\/strong>: L\u1ee3i \u00edch gi\u00fap n\u00e3o nh\u1edb v\u00f2ng l\u1eb7p n\u00e0y<\/li>\n<\/ul>\n\n\n\n

    C\u00e1c ph\u1ea7n ch\u00ednh<\/h2>\n\n\n\n

    Th\u00f3i quen c\u00e1 nh\u00e2n<\/strong>: Duhigg gi\u1ea3i th\u00edch c\u00e1ch n\u00e3o b\u1ed9 t\u1ea1o th\u00f3i quen \u0111\u1ec3 ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng. Khi m\u1ed9t h\u00e0nh vi tr\u1edf th\u00e0nh th\u00f3i quen, n\u00e3o c\u00f3 th\u1ec3 “t\u1eaft” v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ef1 \u0111\u1ed9ng, gi\u1ea3i ph\u00f3ng n\u0103ng l\u01b0\u1ee3ng cho c\u00e1c nhi\u1ec7m v\u1ee5 kh\u00e1c.<\/p>\n\n\n\n

    Th\u00f3i quen then ch\u1ed1t (Keystone Habits)<\/strong>: M\u1ed9t s\u1ed1 th\u00f3i quen c\u00f3 s\u1ee9c m\u1ea1nh \u0111\u1eb7c bi\u1ec7t – khi thay \u0111\u1ed5i ch\u00fang, ch\u00fang t\u1ea1o ra ph\u1ea3n \u1ee9ng d\u00e2y chuy\u1ec1n thay \u0111\u1ed5i c\u00e1c th\u00f3i quen kh\u00e1c. V\u00ed d\u1ee5 v\u1ec1 th\u00f3i quen then ch\u1ed1t l\u00e0 t\u1eadp th\u1ec3 d\u1ee5c \u0111\u1ec1u \u0111\u1eb7n, c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn \u0103n u\u1ed1ng l\u00e0nh m\u1ea1nh h\u01a1n v\u00e0 n\u0103ng su\u1ea5t cao h\u01a1n.<\/p>\n\n\n\n

    Th\u00f3i quen t\u1ed5 ch\u1ee9c<\/strong>: C\u00f4ng ty c\u0169ng c\u00f3 th\u00f3i quen \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn v\u0103n h\u00f3a v\u00e0 hi\u1ec7u su\u1ea5t. Duhigg ph\u00e2n t\u00edch c\u00e1c tr\u01b0\u1eddng h\u1ee3p nh\u01b0 Starbucks \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 th\u00f3i quen t\u1ef1 ch\u1ee7, hay tai n\u1ea1n t\u00e0u \u0111i\u1ec7n ng\u1ea7m \u1edf London d\u1eabn \u0111\u1ebfn c\u1ea3i c\u00e1ch.<\/p>\n\n\n\n

    Th\u00f3i quen x\u00e3 h\u1ed9i<\/strong>: C\u00e1c phong tr\u00e0o x\u00e3 h\u1ed9i lan truy\u1ec1n qua m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 v\u00e0 th\u00f3i quen c\u1ed9ng \u0111\u1ed3ng. T\u00e1c gi\u1ea3 ph\u00e2n t\u00edch phong tr\u00e0o d\u00e2n quy\u1ec1n v\u00e0 c\u00e1ch c\u00e1c th\u00f3i quen x\u00e3 h\u1ed9i t\u1ea1o n\u00ean s\u1ef1 thay \u0111\u1ed5i l\u1edbn.<\/p>\n\n\n\n

    C\u00e1ch thay \u0111\u1ed5i th\u00f3i quen<\/h2>\n\n\n\n

    Duhigg \u0111\u01b0a ra Quy t\u1eafc v\u00e0ng<\/strong>: Kh\u00f4ng th\u1ec3 x\u00f3a th\u00f3i quen x\u1ea5u, nh\u01b0ng c\u00f3 th\u1ec3 thay th\u1ebf n\u00f3. Gi\u1eef nguy\u00ean t\u00edn hi\u1ec7u v\u00e0 ph\u1ea7n th\u01b0\u1edfng, ch\u1ec9 thay \u0111\u1ed5i th\u00f3i quen \u1edf gi\u1eefa. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0103n v\u1eb7t khi c\u0103ng th\u1eb3ng (t\u00edn hi\u1ec7u: c\u0103ng th\u1eb3ng, ph\u1ea7n th\u01b0\u1edfng: gi\u1ea3i t\u1ecfa), h\u00e3y thay \u0103n v\u1eb7t b\u1eb1ng \u0111i b\u1ed9 ng\u1eafn.<\/p>\n\n\n\n

    \u1ee8ng d\u1ee5ng th\u1ef1c t\u1ebf<\/h2>\n\n\n\n

    Cu\u1ed1n s\u00e1ch cung c\u1ea5p khu\u00f4n kh\u1ed5 \u0111\u1ec3 hi\u1ec3u v\u00e0 thay \u0111\u1ed5i th\u00f3i quen:<\/p>\n\n\n\n

      \n
    1. X\u00e1c \u0111\u1ecbnh th\u00f3i quen c\u1ea7n thay \u0111\u1ed5i<\/li>\n\n\n\n
    2. Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c ph\u1ea7n th\u01b0\u1edfng kh\u00e1c nhau<\/li>\n\n\n\n
    3. T\u00e1ch bi\u1ec7t t\u00edn hi\u1ec7u<\/li>\n\n\n\n
    4. L\u1eadp k\u1ebf ho\u1ea1ch thay \u0111\u1ed5i<\/li>\n<\/ol>\n\n\n\n

      Duhigg k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u khoa h\u1ecdc th\u1ea7n kinh, t\u00e2m l\u00fd h\u1ecdc v\u1edbi c\u00e1c c\u00e2u chuy\u1ec7n th\u1ef1c t\u1ebf t\u1eeb doanh nghi\u1ec7p, th\u1ec3 thao v\u00e0 \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n \u0111\u1ec3 minh h\u1ecda c\u00e1ch th\u00f3i quen ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e1ch ch\u00fang ta c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t ch\u00fang \u0111\u1ec3 c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng.<\/p>\n\n\n\n

      Chi ti\u1ebft h\u01a1n n\u1eefa, t\u1eebng ch\u01b0\u01a1ng, t\u1eebng v\u00ed d\u1ee5<\/p>\n\n\n\n

      T\u00f3m t\u1eaft chi ti\u1ebft “S\u1ee9c m\u1ea1nh c\u1ee7a th\u00f3i quen” – Charles Duhigg<\/h1>\n\n\n\n

      PH\u1ea6N I: TH\u00d3I QUEN C\u1ee6A C\u00c1 NH\u00c2N<\/h2>\n\n\n\n

      Ch\u01b0\u01a1ng 1: V\u00f2ng l\u1eb7p th\u00f3i quen<\/h3>\n\n\n\n

      C\u00e2u chuy\u1ec7n Eugene Pauly<\/strong>: Duhigg m\u1edf \u0111\u1ea7u v\u1edbi tr\u01b0\u1eddng h\u1ee3p \u0111\u00e1ng ch\u00fa \u00fd v\u1ec1 Eugene, ng\u01b0\u1eddi b\u1ecb vi\u00eam n\u00e3o l\u00e0m h\u1ecfng ph\u1ea7n h\u1ed3i h\u1ea3i m\u00e3 nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 h\u00ecnh th\u00e0nh th\u00f3i quen m\u1edbi. Eugene kh\u00f4ng nh\u1edb \u0111\u01b0\u1ee3c b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, k\u1ec3 c\u1ea3 nh\u00e0 c\u1ee7a m\u00ecnh \u1edf \u0111\u00e2u, nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 \u0111i d\u1ea1o quanh khu ph\u1ed1 v\u00e0 tr\u1edf v\u1ec1 nh\u00e0. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh th\u00f3i quen \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u1edf v\u00f9ng h\u1ea1ch n\u1ec1n c\u1ee7a n\u00e3o, kh\u00e1c v\u1edbi tr\u00ed nh\u1edb.<\/p>\n\n\n\n

      Nghi\u00ean c\u1ee9u t\u1ea1i MIT<\/strong>: C\u00e1c nh\u00e0 khoa h\u1ecdc ph\u00e1t hi\u1ec7n ra khi chu\u1ed9t h\u1ecdc \u0111\u01b0\u1eddng \u0111i trong m\u00ea cung, ho\u1ea1t \u0111\u1ed9ng n\u00e3o ban \u0111\u1ea7u r\u1ea5t cao. Nh\u01b0ng khi h\u00e0nh vi tr\u1edf th\u00e0nh th\u00f3i quen, ho\u1ea1t \u0111\u1ed9ng n\u00e3o gi\u1ea3m \u0111\u00e1ng k\u1ec3 – n\u00e3o “t\u1eaft” c\u00e1c ph\u1ea7n kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

      Ba b\u01b0\u1edbc c\u1ee7a v\u00f2ng l\u1eb7p<\/strong>: T\u00e1c gi\u1ea3 gi\u1ea3i th\u00edch chi ti\u1ebft c\u01a1 ch\u1ebf n\u00e3o b\u1ed9 t\u1ea1o v\u00e0 duy tr\u00ec th\u00f3i quen th\u00f4ng qua chu tr\u00ecnh t\u00edn hi\u1ec7u \u2192 th\u00f3i quen \u2192 ph\u1ea7n th\u01b0\u1edfng. Khi v\u00f2ng l\u1eb7p n\u00e0y \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i, n\u00f3 tr\u1edf th\u00e0nh t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n

      Ch\u01b0\u01a1ng 2: Khao kh\u00e1t n\u00e3o b\u1ed9<\/h3>\n\n\n\n

      C\u00e2u chuy\u1ec7n Claude Hopkins v\u00e0 Pepsodent<\/strong>: V\u00e0o \u0111\u1ea7u th\u1ebf k\u1ef7 20, h\u1ea7u nh\u01b0 kh\u00f4ng ai \u0111\u00e1nh r\u0103ng \u1edf M\u1ef9. Hopkins \u0111\u00e3 t\u1ea1o ra th\u00f3i quen \u0111\u00e1nh r\u0103ng to\u00e0n qu\u1ed1c b\u1eb1ng c\u00e1ch khai th\u00e1c khao kh\u00e1t – c\u1ea3m gi\u00e1c s\u1ea1ch s\u1ebd, m\u00e1t l\u1ea1nh sau khi \u0111\u00e1nh r\u0103ng. \u00d4ng qu\u1ea3ng c\u00e1o v\u1ec1 “l\u1edbp m\u00e0ng” tr\u00ean r\u0103ng (t\u00edn hi\u1ec7u) v\u00e0 h\u1ee9a h\u1eb9n n\u1ee5 c\u01b0\u1eddi \u0111\u1eb9p (ph\u1ea7n th\u01b0\u1edfng). \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00f4ng th\u1ee9c Pepsodent t\u1ea1o c\u1ea3m gi\u00e1c ng\u1ee9a ran, l\u00e0m ng\u01b0\u1eddi d\u00f9ng khao kh\u00e1t c\u1ea3m gi\u00e1c \u0111\u00f3.<\/p>\n\n\n\n

      Nghi\u00ean c\u1ee9u v\u1ec1 kh\u1ec9 v\u00e0 n\u01b0\u1edbc tr\u00e1i c\u00e2y<\/strong>: Wolfram Schultz ph\u00e1t hi\u1ec7n ra r\u1eb1ng khi kh\u1ec9 h\u1ecdc \u0111\u01b0\u1ee3c li\u00ean k\u1ebft gi\u1eefa t\u00edn hi\u1ec7u (h\u00ecnh vu\u00f4ng tr\u00ean m\u00e0n h\u00ecnh) v\u00e0 ph\u1ea7n th\u01b0\u1edfng (n\u01b0\u1edbc tr\u00e1i c\u00e2y), n\u00e3o b\u1ed9 b\u1eaft \u0111\u1ea7u khao kh\u00e1t ph\u1ea7n th\u01b0\u1edfng ngay khi nh\u00ecn th\u1ea5y t\u00edn hi\u1ec7u, tr\u01b0\u1edbc c\u1ea3 khi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng.<\/p>\n\n\n\n

      Tr\u01b0\u1eddng h\u1ee3p Julio<\/strong>: M\u1ed9t c\u1ef1u nghi\u1ec7n ma t\u00fay gi\u1ea3i th\u00edch c\u00e1ch anh ta v\u01b0\u1ee3t qua c\u01a1n th\u00e8m – kh\u00f4ng ph\u1ea3i b\u1eb1ng c\u00e1ch ch\u1ed1ng l\u1ea1i n\u00f3, m\u00e0 b\u1eb1ng c\u00e1ch h\u1ecdc nh\u1eadn bi\u1ebft t\u00edn hi\u1ec7u v\u00e0 thay th\u1ebf th\u00f3i quen c\u0169 (s\u1eed d\u1ee5ng ma t\u00fay) b\u1eb1ng th\u00f3i quen m\u1edbi (ch\u1ea1y b\u1ed9). Khao kh\u00e1t v\u1eabn \u0111\u00f3 nh\u01b0ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng theo c\u00e1ch kh\u00e1c.<\/p>\n\n\n\n

      Ch\u01b0\u01a1ng 3: Quy t\u1eafc v\u00e0ng \u0111\u1ec3 thay \u0111\u1ed5i th\u00f3i quen<\/h3>\n\n\n\n

      Tony Dungy v\u00e0 Tampa Bay Buccaneers<\/strong>: Hu\u1ea5n luy\u1ec7n vi\u00ean Dungy c\u1ea3i t\u1ed5 \u0111\u1ed9i b\u00f3ng y\u1ebfu k\u00e9m b\u1eb1ng c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a th\u00f3i quen ph\u00f2ng th\u1ee7. Thay v\u00ec ph\u1ea3n \u1ee9ng ph\u1ee9c t\u1ea1p, c\u1ea7u th\u1ee7 \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n ph\u1ea3n \u1ee9ng t\u1ef1 \u0111\u1ed9ng v\u1edbi c\u00e1c t\u00edn hi\u1ec7u c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd ph\u1ea3n \u1ee9ng nhanh h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

      \u1ea8n danh r\u01b0\u1ee3u (Alcoholics Anonymous – AA)<\/strong>: Duhigg ph\u00e2n t\u00edch s\u00e2u ch\u01b0\u01a1ng tr\u00ecnh 12 b\u01b0\u1edbc c\u1ee7a AA. Thay v\u00ec c\u1ed1 g\u1eafng lo\u1ea1i b\u1ecf th\u00f3i quen u\u1ed1ng r\u01b0\u1ee3u, AA d\u1ea1y th\u00e0nh vi\u00ean thay th\u1ebf n\u00f3. Khi c\u0103ng th\u1eb3ng (t\u00edn hi\u1ec7u), thay v\u00ec u\u1ed1ng r\u01b0\u1ee3u, h\u1ecd g\u1ecdi \u0111i\u1ec7n cho ng\u01b0\u1eddi b\u1ea3o tr\u1ee3 ho\u1eb7c tham d\u1ef1 h\u1ecdp nh\u00f3m \u0111\u1ec3 \u0111\u01b0\u1ee3c an \u1ee7i (ph\u1ea7n th\u01b0\u1edfng thay th\u1ebf).<\/p>\n\n\n\n

      Vai tr\u00f2 c\u1ee7a \u0111\u1ee9c tin<\/strong>: M\u1ed9t ph\u00e1t hi\u1ec7n quan tr\u1ecdng l\u00e0 thay \u0111\u1ed5i th\u00f3i quen kh\u00f3 duy tr\u00ec khi g\u1eb7p c\u0103ng th\u1eb3ng l\u1edbn tr\u1eeb khi c\u00f3 y\u1ebfu t\u1ed1 \u0111\u1ee9c tin. Nghi\u00ean c\u1ee9u cho th\u1ea5y ng\u01b0\u1eddi tham gia AA th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 nh\u1eefng ng\u01b0\u1eddi tin v\u00e0o s\u1ee9c m\u1ea1nh cao h\u01a1n ho\u1eb7c v\u00e0o c\u1ed9ng \u0111\u1ed3ng h\u1ed7 tr\u1ee3 h\u1ecd.<\/p>\n\n\n\n

      Quy t\u1eafc v\u00e0ng<\/strong>: Kh\u00f4ng th\u1ec3 lo\u1ea1i b\u1ecf th\u00f3i quen x\u1ea5u, nh\u01b0ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i n\u00f3 b\u1eb1ng c\u00e1ch gi\u1eef nguy\u00ean t\u00edn hi\u1ec7u c\u0169, d\u00f9ng ph\u1ea7n th\u01b0\u1edfng c\u0169, nh\u01b0ng l\u1ed3ng v\u00e0o th\u00f3i quen m\u1edbi.<\/p>\n\n\n\n

      PH\u1ea6N II: TH\u00d3I QUEN C\u1ee6A T\u1ed4 CH\u1ee8C TH\u00c0NH C\u00d4NG<\/h2>\n\n\n\n

      Ch\u01b0\u01a1ng 4: Th\u00f3i quen then ch\u1ed1t<\/h3>\n\n\n\n

      Paul O’Neill v\u00e0 Alcoa<\/strong>: Khi tr\u1edf th\u00e0nh CEO c\u1ee7a t\u1eadp \u0111o\u00e0n nh\u00f4m Alcoa n\u0103m 1987, O’Neill g\u00e2y s\u1ed1c cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 khi tuy\u00ean b\u1ed1 t\u1eadp trung v\u00e0o an to\u00e0n lao \u0111\u1ed9ng thay v\u00ec l\u1ee3i nhu\u1eadn. \u00d4ng \u0111\u1eb7t m\u1ee5c ti\u00eau kh\u00f4ng c\u00f3 tai n\u1ea1n n\u00e0o. \u0110i\u1ec1u n\u00e0y nghe v\u00f4 l\u00fd nh\u01b0ng h\u00f3a ra l\u00e0 thi\u00ean t\u00e0i – \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c an to\u00e0n, m\u1ecdi quy tr\u00ecnh ph\u1ea3i \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n. C\u00f4ng nh\u00e2n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o t\u1ed1t h\u01a1n, giao ti\u1ebfp ph\u1ea3i r\u00f5 r\u00e0ng h\u01a1n, thi\u1ebft b\u1ecb ph\u1ea3i t\u1ed1t h\u01a1n. An to\u00e0n tr\u1edf th\u00e0nh th\u00f3i quen then ch\u1ed1t d\u1eabn \u0111\u1ebfn c\u1ea3i thi\u1ec7n to\u00e0n di\u1ec7n. Trong nhi\u1ec7m k\u1ef3 c\u1ee7a O’Neill, gi\u00e1 tr\u1ecb v\u1ed1n h\u00f3a Alcoa t\u0103ng g\u1ea5p 5 l\u1ea7n.<\/p>\n\n\n\n

      Michael Phelps v\u00e0 “B\u0103ng video”<\/strong>: Hu\u1ea5n luy\u1ec7n vi\u00ean Bob Bowman d\u1ea1y Phelps th\u00f3i quen tr\u1ef1c quan h\u00f3a – t\u01b0\u1edfng t\u01b0\u1ee3ng chi ti\u1ebft t\u1eebng ph\u00fat c\u1ee7a cu\u1ed9c \u0111ua ho\u00e0n h\u1ea3o. M\u1ed7i \u0111\u00eam tr\u01b0\u1edbc khi ng\u1ee7 v\u00e0 m\u1ed7i s\u00e1ng th\u1ee9c d\u1eady, Phelps “xem b\u0103ng video” trong \u0111\u1ea7u. Trong Olympic B\u1eafc Kinh 2008, khi k\u00ednh b\u01a1i b\u1ecb n\u01b0\u1edbc v\u00e0o v\u00e0 Phelps kh\u00f4ng nh\u00ecn th\u1ea5y g\u00ec, anh v\u1eabn ph\u00e1 k\u1ef7 l\u1ee5c th\u1ebf gi\u1edbi v\u00ec \u0111\u00e3 “b\u01a1i” cu\u1ed9c \u0111ua n\u00e0y h\u00e0ng ng\u00e0n l\u1ea7n trong t\u00e2m tr\u00ed.<\/p>\n\n\n\n

      Lisa Allen – ng\u01b0\u1eddi thay \u0111\u1ed5i ho\u00e0n to\u00e0n<\/strong>: M\u1ed9t ph\u1ee5 n\u1eef 34 tu\u1ed5i, b\u00e9o ph\u00ec, n\u1ee3 n\u1ea7n, nghi\u1ec7n r\u01b0\u1ee3u v\u00e0 h\u00fat thu\u1ed1c. Sau khi ly h\u00f4n \u0111au kh\u1ed5, c\u00f4 quy\u1ebft \u0111\u1ecbnh \u0111i Ai C\u1eadp. Chuy\u1ebfn \u0111i n\u00e0y tr\u1edf th\u00e0nh th\u1eddi \u0111i\u1ec3m chuy\u1ec3n \u0111\u1ed5i. C\u00f4 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t th\u00f3i quen then ch\u1ed1t – b\u1ecf h\u00fat thu\u1ed1c. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u00f4 b\u1eaft \u0111\u1ea7u ch\u1ea1y b\u1ed9. Ch\u1ea1y b\u1ed9 d\u1eabn \u0111\u1ebfn \u0103n u\u1ed1ng t\u1ed1t h\u01a1n (kh\u00f4ng mu\u1ed1n ph\u00e1 h\u1ecfng n\u1ed7 l\u1ef1c t\u1eadp luy\u1ec7n). \u0102n u\u1ed1ng t\u1ed1t d\u1eabn \u0111\u1ebfn ng\u1ee7 \u0111\u1ee7 gi\u1ea5c. Ng\u1ee7 \u0111\u1ee7 gi\u1ea5c gi\u00fap c\u00f4 l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n v\u00e0 tr\u1ea3 n\u1ee3. Trong v\u00f2ng m\u1ed9t n\u0103m, cu\u1ed9c \u0111\u1eddi c\u00f4 ho\u00e0n to\u00e0n thay \u0111\u1ed5i – t\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t th\u00f3i quen then ch\u1ed1t.<\/p>\n\n\n\n

      Ch\u01b0\u01a1ng 5: Starbucks v\u00e0 th\u00f3i quen th\u00e0nh c\u00f4ng<\/h3>\n\n\n\n

      Travis – t\u1eeb nh\u00e2n vi\u00ean g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ebfn qu\u1ea3n l\u00fd th\u00e0nh c\u00f4ng<\/strong>: Travis l\u1edbn l\u00ean trong gia \u0111\u00ecnh kh\u00f3 kh\u0103n, b\u1ecf h\u1ecdc c\u1ea5p 3. Khi l\u00e0m vi\u1ec7c t\u1ea1i Starbucks, ban \u0111\u1ea7u anh g\u1eb7p v\u1ea5n \u0111\u1ec1 ki\u1ec3m so\u00e1t c\u1ea3m x\u00fac khi kh\u00e1ch h\u00e0ng th\u00f4 l\u1ed7. Starbucks \u0111\u00e3 \u0111\u00e0o t\u1ea1o Travis qua h\u00e0ng tr\u0103m gi\u1edd v\u1ec1 “\u0111i\u1ec3m quan tr\u1ecdng” – nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n (kh\u00e1ch h\u00e0ng gi\u1eadn d\u1eef, ca l\u00e0m vi\u1ec7c b\u1eadn r\u1ed9n).<\/p>\n\n\n\n

      Ph\u01b0\u01a1ng ph\u00e1p LATTE<\/strong>: Starbucks d\u1ea1y c\u00f4ng th\u1ee9c x\u1eed l\u00fd khi\u1ebfu n\u1ea1i:<\/p>\n\n\n\n

        \n
      • L<\/strong>isten (L\u1eafng nghe kh\u00e1ch h\u00e0ng)<\/li>\n\n\n\n
      • A<\/strong>cknowledge (Th\u1eeba nh\u1eadn v\u1ea5n \u0111\u1ec1)<\/li>\n\n\n\n
      • T<\/strong>ake action (H\u00e0nh \u0111\u1ed9ng gi\u1ea3i quy\u1ebft)<\/li>\n\n\n\n
      • T<\/strong>hank (C\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng)<\/li>\n\n\n\n
      • E<\/strong>xplain (Gi\u1ea3i th\u00edch \u0111\u00e3 l\u00e0m g\u00ec \u0111\u1ec3 kh\u1eafc ph\u1ee5c)<\/li>\n<\/ul>\n\n\n\n

        Nghi\u00ean c\u1ee9u v\u1ec1 \u00fd ch\u00ed<\/strong>: Duhigg tr\u00edch d\u1eabn nghi\u00ean c\u1ee9u “th\u1eed th\u00e1ch b\u00e1nh quy” – sinh vi\u00ean ph\u1ea3i ch\u1ed1ng l\u1ea1i vi\u1ec7c \u0103n b\u00e1nh quy t\u01b0\u01a1i v\u00e0 ch\u1ec9 \u0103n c\u1ee7 c\u1ea3i th\u00ec sau \u0111\u00f3 b\u1ecf cu\u1ed9c s\u1edbm h\u01a1n trong b\u00e0i to\u00e1n kh\u00f3. \u00dd ch\u00ed gi\u1ed1ng c\u01a1 b\u1eafp – c\u00f3 th\u1ec3 ki\u1ec7t s\u1ee9c. Starbucks gi\u1ea3i quy\u1ebft b\u1eb1ng c\u00e1ch bi\u1ebfn \u00fd ch\u00ed th\u00e0nh th\u00f3i quen t\u1ef1 \u0111\u1ed9ng th\u00f4ng qua luy\u1ec7n t\u1eadp.<\/p>\n\n\n\n

        Nghi\u00ean c\u1ee9u Qu\u1ed1c gia v\u1ec1 Scotland<\/strong>: B\u1ec7nh nh\u00e2n thay kh\u1edbp h\u00e1ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u vi\u1ebft ra k\u1ebf ho\u1ea1ch chi ti\u1ebft cho ph\u1ee5c h\u1ed3i. Nh\u1eefng ng\u01b0\u1eddi vi\u1ebft “Khi t\u00f4i c\u1ea3m th\u1ea5y \u0111au, t\u00f4i s\u1ebd \u0111i b\u1ed9 \u0111\u1ebfn b\u1ebfn xe bu\u00fdt” ph\u1ee5c h\u1ed3i nhanh g\u1ea5p 3 l\u1ea7n. L\u1eadp k\u1ebf ho\u1ea1ch cho \u0111i\u1ec3m quan tr\u1ecdng bi\u1ebfn \u00fd ch\u00ed th\u00e0nh th\u00f3i quen.<\/p>\n\n\n\n

        Ch\u01b0\u01a1ng 6: S\u1ee9c m\u1ea1nh c\u1ee7a kh\u1ee7ng ho\u1ea3ng<\/h3>\n\n\n\n

        B\u1ec7nh vi\u1ec7n Rhode Island<\/strong>: M\u1ed9t b\u1ec7nh vi\u1ec7n n\u01a1i b\u00e1c s\u0129 v\u00e0 y t\u00e1 c\u00f3 th\u00f3i quen x\u1ea5u – kh\u00f4ng h\u1ee3p t\u00e1c, tranh gi\u00e0nh quy\u1ec1n l\u1ef1c. Khi m\u1ed9t b\u00e1c s\u0129 m\u1ed5 nh\u1ea7m \u0111\u1ea7u b\u1ec7nh nh\u00e2n (ph\u1eabu thu\u1eadt b\u00ean tr\u00e1i thay v\u00ec b\u00ean ph\u1ea3i), kh\u1ee7ng ho\u1ea3ng n\u00e0y tr\u1edf th\u00e0nh c\u01a1 h\u1ed9i. L\u00e3nh \u0111\u1ea1o m\u1edbi l\u1ee3i d\u1ee5ng kh\u1ee7ng ho\u1ea3ng \u0111\u1ec3 \u00e1p \u0111\u1eb7t quy tr\u00ecnh m\u1edbi, b\u1eaft bu\u1ed9c m\u1ecdi ng\u01b0\u1eddi tu\u00e2n theo checklist an to\u00e0n.<\/p>\n\n\n\n

        Th\u1ea3m h\u1ecda t\u00e0u \u0111i\u1ec7n ng\u1ea7m King’s Cross \u1edf London (1987)<\/strong>: Ch\u00e1y l\u00e0m 31 ng\u01b0\u1eddi ch\u1ebft. \u0110i\u1ec1u tra cho th\u1ea5y nh\u00e2n vi\u00ean \u0111\u00e3 nh\u00ecn th\u1ea5y kh\u00f3i nh\u01b0ng kh\u00f4ng h\u00e0nh \u0111\u1ed9ng v\u00ec v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c – m\u1ed7i b\u1ed9 ph\u1eadn ch\u1ec9 ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u1ea7n vi\u1ec7c c\u1ee7a m\u00ecnh. Kh\u00f4ng ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m chung. Sau th\u1ea3m k\u1ecbch, to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c c\u1ea3i t\u1ed5 v\u1edbi th\u00f3i quen h\u1ee3p t\u00e1c m\u1edbi.<\/p>\n\n\n\n

        Rhode Island Hospital – ti\u1ebfp<\/strong>: Sau nhi\u1ec1u s\u1ef1 c\u1ed1 ph\u1eabu thu\u1eadt, b\u1ec7nh vi\u1ec7n cu\u1ed1i c\u00f9ng bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i. H\u1ecd \u00e1p d\u1ee5ng quy tr\u00ecnh m\u1edbi y\u00eau c\u1ea7u t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi trong ph\u00f2ng m\u1ed5 ph\u1ea3i d\u1eebng l\u1ea1i, gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n, x\u00e1c nh\u1eadn b\u1ec7nh nh\u00e2n v\u00e0 th\u1ee7 thu\u1eadt tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u. Ban \u0111\u1ea7u c\u00e1c b\u00e1c s\u0129 ph\u1ea3n \u0111\u1ed1i k\u1ecbch li\u1ec7t, nh\u01b0ng sau v\u00e0i kh\u1ee7ng ho\u1ea3ng n\u1eefa, th\u00f3i quen m\u1edbi \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp.<\/p>\n\n\n\n

        B\u00e0i h\u1ecdc<\/strong>: L\u00e3nh \u0111\u1ea1o kh\u00f4n ngoan kh\u00f4ng bao gi\u1edd \u0111\u1ec3 kh\u1ee7ng ho\u1ea3ng b\u1ecb l\u00e3ng ph\u00ed. Kh\u1ee7ng ho\u1ea3ng t\u1ea1o ra c\u01a1 h\u1ed9i thay \u0111\u1ed5i th\u00f3i quen t\u1ed5 ch\u1ee9c m\u00e0 trong ho\u00e0n c\u1ea3nh b\u00ecnh th\u01b0\u1eddng kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i.<\/p>\n\n\n\n

        Ch\u01b0\u01a1ng 7: Chu\u1ed7i c\u1eeda h\u00e0ng Target bi\u1ebft b\u1ea1n mang thai tr\u01b0\u1edbc c\u1ea3 khi cha m\u1eb9 b\u1ea1n bi\u1ebft<\/h3>\n\n\n\n

        Andrew Pole v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u mua s\u1eafm<\/strong>: Target thu\u00ea nh\u00e0 th\u1ed1ng k\u00ea h\u1ecdc \u0111\u1ec3 ph\u00e2n t\u00edch th\u00f3i quen mua s\u1eafm. H\u1ecd ph\u00e1t hi\u1ec7n ph\u1ee5 n\u1eef mang thai c\u00f3 th\u00f3i quen mua s\u1eafm c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n – kho\u1ea3ng th\u00e1ng th\u1ee9 hai, h\u1ecd mua nhi\u1ec1u vitamin, sau \u0111\u00f3 mua kem d\u01b0\u1ee1ng da kh\u00f4ng m\u00f9i, sau \u0111\u00f3 b\u00f4ng g\u00f2n l\u1edbn. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch 25 s\u1ea3n ph\u1ea9m, Target c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n kh\u00f4ng ch\u1ec9 ph\u1ee5 n\u1eef c\u00f3 thai m\u00e0 c\u00f2n d\u1ef1 \u0111o\u00e1n ng\u00e0y sinh.<\/p>\n\n\n\n

        Tr\u01b0\u1eddng h\u1ee3p thi\u1ebfu n\u1eef mang thai<\/strong>: M\u1ed9t ng\u01b0\u1eddi cha n\u1ed5i gi\u1eadn v\u00e0o Target v\u00ec c\u00f4ng ty g\u1eedi phi\u1ebfu gi\u1ea3m gi\u00e1 cho \u0111\u1ed3 em b\u00e9 \u0111\u1ebfn con g\u00e1i tu\u1ed5i teen c\u1ee7a \u00f4ng. Sau \u0111\u00f3 \u00f4ng ph\u1ea3i xin l\u1ed7i – con g\u00e1i \u00f4ng th\u1ef1c s\u1ef1 mang thai m\u00e0 \u00f4ng kh\u00f4ng bi\u1ebft, nh\u01b0ng Target \u0111\u00e3 bi\u1ebft qua th\u00f3i quen mua s\u1eafm.<\/p>\n\n\n\n

        Ng\u1ee5y trang qu\u1ea3ng c\u00e1o<\/strong>: Target h\u1ecdc \u0111\u01b0\u1ee3c b\u00e0i h\u1ecdc – ng\u01b0\u1eddi ta kh\u00f4ng th\u00edch bi\u1ebft m\u00ecnh b\u1ecb theo d\u00f5i. V\u00ec v\u1eady h\u1ecd “ng\u1ee5y trang” qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m em b\u00e9 b\u1eb1ng c\u00e1ch \u0111\u1eb7t ch\u00fang b\u00ean c\u1ea1nh s\u1ea3n ph\u1ea9m ng\u1eabu nhi\u00ean nh\u01b0 m\u00e1y c\u1eaft c\u1ecf. \u0110i\u1ec1u n\u00e0y khi\u1ebfn qu\u1ea3ng c\u00e1o tr\u00f4ng ng\u1eabu nhi\u00ean ch\u1ee9 kh\u00f4ng r\u00ecnh r\u1eadp.<\/p>\n\n\n\n

        Radio Shack v\u00e0 Febreze<\/strong>: Duhigg k\u1ec3 th\u00eam c\u00e2u chuy\u1ec7n Febreze ban \u0111\u1ea7u th\u1ea5t b\u1ea1i v\u00ec marketing sai. H\u1ecd qu\u1ea3ng c\u00e1o nh\u01b0 s\u1ea3n ph\u1ea9m lo\u1ea1i b\u1ecf m\u00f9i cho ng\u00f4i nh\u00e0 h\u00f4i, nh\u01b0ng ph\u00e1t hi\u1ec7n ng\u01b0\u1eddi c\u00f3 nh\u00e0 h\u00f4i th\u01b0\u1eddng kh\u00f4ng nh\u1eadn ra. Th\u00e0nh c\u00f4ng \u0111\u1ebfn khi h\u1ecd \u0111\u1ecbnh v\u1ecb Febreze nh\u01b0 b\u01b0\u1edbc ho\u00e0n thi\u1ec7n cu\u1ed1i c\u00f9ng sau khi d\u1ecdn d\u1eb9p – phun Febreze th\u00e0nh ph\u1ea7n c\u1ee7a th\u00f3i quen d\u1ecdn d\u1eb9p.<\/p>\n\n\n\n

        PH\u1ea6N III: TH\u00d3I QUEN C\u1ee6A X\u00c3 H\u1ed8I<\/h2>\n\n\n\n

        Ch\u01b0\u01a1ng 8: Nh\u00e0 th\u1edd Saddleback v\u00e0 Cu\u1ed9c t\u1ea9y chay xe bu\u00fdt Montgomery<\/h3>\n\n\n\n

        Rosa Parks v\u00e0 phong tr\u00e0o d\u00e2n quy\u1ec1n<\/strong>: Duhigg ch\u1ec9 ra Rosa Parks kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi da \u0111en \u0111\u1ea7u ti\u00ean t\u1eeb ch\u1ed1i nh\u01b0\u1eddng gh\u1ebf tr\u00ean xe bu\u00fdt, nh\u01b0ng v\u1ee5 c\u1ee7a b\u00e0 t\u1ea1o ra phong tr\u00e0o v\u00ec b\u00e0 c\u00f3 m\u1ea1ng l\u01b0\u1edbi x\u00e3 h\u1ed9i r\u1ed9ng. B\u00e0 tham gia nhi\u1ec1u nh\u00f3m – h\u1ed9i ph\u1ee5 n\u1eef, nh\u00f3m thanh ni\u00ean, h\u1ed9i th\u1ee3 may. Khi b\u00e0 b\u1ecb b\u1eaft, tin lan truy\u1ec1n qua nhi\u1ec1u m\u1ea1ng l\u01b0\u1edbi n\u00e0y.<\/p>\n\n\n\n

        C\u00e1c li\u00ean k\u1ebft y\u1ebfu v\u00e0 m\u1ea1nh<\/strong>: Nghi\u00ean c\u1ee9u x\u00e3 h\u1ed9i h\u1ecdc cho th\u1ea5y phong tr\u00e0o l\u1edbn l\u00e2y lan qua:<\/p>\n\n\n\n

          \n
        1. Li\u00ean k\u1ebft m\u1ea1nh<\/strong> (b\u1ea1n b\u00e8 th\u00e2n): T\u1ea1o \u0111\u1ed9ng l\u1ef1c ban \u0111\u1ea7u – b\u1ea1n b\u00e8 c\u1ee7a Rosa Parks t\u1ed5 ch\u1ee9c cu\u1ed9c t\u1ea9y chay v\u00ec tr\u00e1ch nhi\u1ec7m c\u00e1 nh\u00e2n<\/li>\n\n\n\n
        2. Li\u00ean k\u1ebft y\u1ebfu<\/strong> (quen bi\u1ebft): Lan truy\u1ec1n \u00fd t\u01b0\u1edfng r\u1ed9ng r\u00e3i – nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 quen bi\u1ebft Rosa Parks c\u0169ng tham gia<\/li>\n\n\n\n
        3. \u00c1p l\u1ef1c c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u00f3i quen m\u1edbi<\/strong>: Duy tr\u00ec phong tr\u00e0o – ng\u01b0\u1eddi da \u0111en \u0111i b\u1ed9 \u0111\u1ebfn n\u01a1i l\u00e0m vi\u1ec7c tr\u1edf th\u00e0nh ni\u1ec1m t\u1ef1 h\u00e0o c\u1ed9ng \u0111\u1ed3ng<\/li>\n<\/ol>\n\n\n\n

          Rick Warren v\u00e0 Saddleback Church<\/strong>: M\u1ee5c s\u01b0 Warren x\u00e2y d\u1ef1ng m\u1ed9t trong nh\u1eefng nh\u00e0 th\u1edd l\u1edbn nh\u1ea5t n\u01b0\u1edbc M\u1ef9 b\u1eb1ng c\u00e1ch t\u1ea1o th\u00f3i quen c\u1ed9ng \u0111\u1ed3ng. \u00d4ng nh\u1ea5n m\u1ea1nh c\u00e1c nh\u00f3m nh\u1ecf – khi t\u00edn \u0111\u1ed3 c\u00f3 nh\u00f3m b\u1ea1n b\u00e8 th\u00e2n thi\u1ebft trong nh\u00e0 th\u1edd, h\u1ecd ti\u1ebfp t\u1ee5c \u0111\u1ebfn ngay c\u1ea3 khi g\u1eb7p kh\u00f3 kh\u0103n. \u00d4ng c\u0169ng d\u1ea1y m\u1ecdi ng\u01b0\u1eddi th\u00f3i quen \u0111\u1ecdc Kinh Th\u00e1nh, c\u1ea7u nguy\u1ec7n h\u00e0ng ng\u00e0y – kh\u00f4ng ph\u1ea3i qua k\u1ef7 lu\u1eadt m\u00e0 qua \u00e1p l\u1ef1c x\u00e3 h\u1ed9i t\u00edch c\u1ef1c v\u00e0 m\u00f4 h\u00ecnh t\u1eeb \u0111\u1ed3ng nghi\u1ec7p.<\/p>\n\n\n\n

          Ch\u01b0\u01a1ng 9: Th\u1ea7n kinh h\u1ecdc c\u1ee7a t\u1ef1 do \u00fd ch\u00ed<\/h3>\n\n\n\n

          C\u00e2u chuy\u1ec7n Angie Bachmann<\/strong>: M\u1ed9t b\u00e0 n\u1ed9i tr\u1ee3 tr\u1edf th\u00e0nh con b\u1ea1c nghi\u1ec7n n\u1eb7ng, thua h\u01a1n 1 tri\u1ec7u \u0111\u00f4 la. Khi ki\u1ec7n casino, b\u00e0 l\u1eadp lu\u1eadn kh\u00f4ng c\u00f3 t\u1ef1 do \u00fd ch\u00ed v\u00ec nghi\u1ec7n. T\u00f2a b\u00e1c b\u1ecf – b\u00e0 ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

          Brian Thomas gi\u1ebft v\u1ee3 khi ng\u1ee7<\/strong>: Brian m\u01a1 b\u1ecb t\u1ea5n c\u00f4ng v\u00e0 th\u1ef1c s\u1ef1 b\u00f3p c\u1ed5 gi\u1ebft v\u1ee3 m\u00ecnh khi \u0111ang ng\u1ee7. T\u00f2a tuy\u00ean b\u1ed1 \u00f4ng v\u00f4 t\u1ed9i v\u00ec ho\u00e0n to\u00e0n v\u00f4 th\u1ee9c, kh\u00f4ng c\u00f3 \u00fd th\u1ee9c hay kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t.<\/p>\n\n\n\n

          S\u1ef1 kh\u00e1c bi\u1ec7t<\/strong>: Duhigg ph\u00e2n t\u00edch ranh gi\u1edbi mong manh gi\u1eefa th\u00f3i quen v\u00e0 nghi\u1ec7n. Angie bi\u1ebft m\u00ecnh \u0111ang ch\u01a1i b\u1ea1c, c\u00f3 th\u1eddi \u0111i\u1ec3m c\u00f3 th\u1ec3 d\u1eebng l\u1ea1i. Brian ho\u00e0n to\u00e0n v\u00f4 th\u1ee9c. Khi b\u1ea1n nh\u1eadn bi\u1ebft th\u00f3i quen, b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m thay \u0111\u1ed5i n\u00f3.<\/p>\n\n\n\n

          Nghi\u00ean c\u1ee9u v\u1ec1 \u0103n ng\u1ee7<\/strong>: Ng\u01b0\u1eddi b\u1ecb ch\u1ee9ng \u0103n khi ng\u1ee7 kh\u00f4ng c\u00f3 ki\u1ec3m so\u00e1t. Nh\u01b0ng m\u1ed9t s\u1ed1 ng\u01b0\u1eddi sau khi \u0111\u01b0\u1ee3c ch\u1ea9n \u0111o\u00e1n v\u00e0 nh\u1eadn bi\u1ebft v\u1ea5n \u0111\u1ec1, c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch kh\u00f3a t\u1ee7 l\u1ea1nh, thay \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n

          B\u00e0i h\u1ecdc cu\u1ed1i<\/strong>: Khi b\u1ea1n bi\u1ebft v\u1ec1 th\u00f3i quen c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 t\u1ef1 do v\u00e0 tr\u00e1ch nhi\u1ec7m thay \u0111\u1ed5i ch\u00fang. T\u1ef1 do \u00fd ch\u00ed kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 ta c\u00f3 hay kh\u00f4ng c\u00f3 – \u0111\u00f3 l\u00e0 k\u1ef9 n\u0103ng c\u00f3 th\u1ec3 h\u1ecdc v\u00e0 r\u00e8n luy\u1ec7n.<\/p>\n\n\n\n

          PH\u1ee4 L\u1ee4C: H\u01b0\u1edbng d\u1eabn thay \u0111\u1ed5i th\u00f3i quen t\u1eebng b\u01b0\u1edbc<\/h2>\n\n\n\n

          Duhigg cung c\u1ea5p khung l\u00e0m vi\u1ec7c th\u1ef1c t\u1ebf:<\/p>\n\n\n\n

          B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh th\u00f3i quen<\/strong> – Vi\u1ebft ra chu tr\u00ecnh: t\u00edn hi\u1ec7u \u2192 th\u00f3i quen \u2192 ph\u1ea7n th\u01b0\u1edfng<\/p>\n\n\n\n

          B\u01b0\u1edbc 2: Th\u1eed nghi\u1ec7m ph\u1ea7n th\u01b0\u1edfng<\/strong> – Th\u1eed c\u00e1c ph\u1ea7n th\u01b0\u1edfng kh\u00e1c nhau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh b\u1ea1n th\u1ef1c s\u1ef1 khao kh\u00e1t g\u00ec. N\u1ebfu \u0103n v\u1eb7t l\u00fac chi\u1ec1u, th\u1eed \u0111i d\u1ea1o, u\u1ed1ng c\u00e0 ph\u00ea, tr\u00f2 chuy\u1ec7n v\u1edbi \u0111\u1ed3ng nghi\u1ec7p – c\u00e1i n\u00e0o th\u1ecfa m\u00e3n khao kh\u00e1t?<\/p>\n\n\n\n

          B\u01b0\u1edbc 3: T\u00e1ch bi\u1ec7t t\u00edn hi\u1ec7u<\/strong> – Khi b\u1ea1n c\u1ea3m th\u1ea5y th\u00f4i th\u00fac th\u1ef1c hi\u1ec7n th\u00f3i quen, ghi l\u1ea1i:<\/p>\n\n\n\n

            \n
          • B\u1ea1n \u1edf \u0111\u00e2u?<\/li>\n\n\n\n
          • M\u1ea5y gi\u1edd?<\/li>\n\n\n\n
          • Tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac?<\/li>\n\n\n\n
          • Ai \u1edf g\u1ea7n b\u1ea1n?<\/li>\n\n\n\n
          • H\u00e0nh \u0111\u1ed9ng n\u00e0o v\u1eeba x\u1ea3y ra?<\/li>\n<\/ul>\n\n\n\n

            B\u01b0\u1edbc 4: L\u1eadp k\u1ebf ho\u1ea1ch<\/strong> – Vi\u1ebft k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3: “Khi [T\u00cdN HI\u1ec6U], t\u00f4i s\u1ebd [TH\u00d3I QUEN M\u1edaI] \u0111\u1ec3 nh\u1eadn [PH\u1ea6N TH\u01af\u1edeNG].”<\/p>\n\n\n\n

            Duhigg nh\u1ea5n m\u1ea1nh r\u1eb1ng thay \u0111\u1ed5i th\u00f3i quen l\u00e0 c\u00f3 th\u1ec3 nh\u01b0ng c\u1ea7n n\u1ed7 l\u1ef1c c\u00f3 \u00fd th\u1ee9c v\u00e0 ki\u00ean tr\u00ec. Ch\u00eca kh\u00f3a l\u00e0 hi\u1ec3u c\u00e1ch th\u00f3i quen ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u00e1p d\u1ee5ng khoa h\u1ecdc n\u00e0y v\u00e0o cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta.<\/p>\n","protected":false},"excerpt":{"rendered":"

            \u0110\u00e2y l\u00e0 t\u00f3m t\u1eaft c\u00e1c \u00fd ch\u00ednh t\u1eeb cu\u1ed1n s\u00e1ch quan tr\u1ecdng n\u00e0y v\u1ec1 khoa h\u1ecdc \u0111\u1eb1ng sau vi\u1ec7c h\u00ecnh th\u00e0nh v\u00e0 thay \u0111\u1ed5i th\u00f3i quen: Kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i V\u00f2ng l\u1eb7p th\u00f3i quen l\u00e0 trung t\u00e2m c\u1ee7a cu\u1ed1n s\u00e1ch, bao g\u1ed3m ba y\u1ebfu t\u1ed1: C\u00e1c ph\u1ea7n ch\u00ednh Th\u00f3i quen c\u00e1 nh\u00e2n: Duhigg gi\u1ea3i th\u00edch…<\/p>\n","protected":false},"author":1,"featured_media":1639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-1637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tom-tat-sach-hay"],"_links":{"self":[{"href":"https:\/\/growhome.vn\/index.php?rest_route=\/wp\/v2\/posts\/1637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/growhome.vn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/growhome.vn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/growhome.vn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/growhome.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1637"}],"version-history":[{"count":1,"href":"https:\/\/growhome.vn\/index.php?rest_route=\/wp\/v2\/posts\/1637\/revisions"}],"predecessor-version":[{"id":1640,"href":"https:\/\/growhome.vn\/index.php?rest_route=\/wp\/v2\/posts\/1637\/revisions\/1640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/growhome.vn\/index.php?rest_route=\/wp\/v2\/media\/1639"}],"wp:attachment":[{"href":"https:\/\/growhome.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/growhome.vn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/growhome.vn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}